Monte-Carlo SBM reveals the name of its future hotel project in Courchevel 1850

One year after acquiring the “Palace des Neiges” in Courchevel 1850, Monte-Carlo Société des Bains de Mer (S.B.M.) Group reveals the name of its ambitious hotel project: “Monte Carlo One – Courchevel.” This is the first variant of its new international brand, “Monte-Carlo One – Hotels & Residences”, dedicated to developing hotels and residences. This historic investment for the Group outside the Principality illustrates the company’s new international momentum and its ambition to develop new growth drivers. The aim is to instill the Monte-Carlo experience and lifestyle in a future collection of establishments highlighting know-how and expertise recognized worldwide for over 160 years.