Knowland by Cendyn released December monthly data findings to help hoteliers gain insight into the top locations selected by today’s meeting planners. The company announced St. Louis, Mo./Ill. ranked first in the top 25 markets with year-over-year (YoY) growth at 125.8 percent. Nashville came in second with growth at 28 percent. However, the bigger story is Louisville, Ky., which led in secondary markets with 135.6 percent YoY growth and topped the secondary market list for the eighth time in 2024. This data is sourced from Knowland by Cendyn, designed to help hoteliers protect and grow their revenue base.
