Our research reveals an industry poised for transformation, with 82% of hospitality executives recognizing the game-changing potential of going beyond measuring performance by standard measures such as Revenue per Available Room (RevPAR) alone to effectively measure and optimize Revenue per Available Guest (RevPAG). More importantly, 72% of hospitality executives are willing to invest in enhancing their current technology to tap into this potential. This metric isn’t just a number; it’s a fundamental reimagining of how we create value andmeasure success in our field.
