Travellers Are Set to Take More Holidays In 2025; Savvy Spenders, Bravecations, Heritage Holidays and AI On The Rise

The appetite for leisure travel is set to continue to grow in 2025, according to a new industry report. Figures from Marriott Bonvoy’s 2025 ‘Ticket to Travel’ research – conducted amongst 21,374 adults in ten markets across Europe, Africa and the Middle East – shows that 42% of travellers plan to go on more holidays in 2025 vs 2024, while 81% will do more or the same amount.