voco Hotels, a premium hotel brand under IHG Hotels & Resorts (IHG), has launched a new coffee brand called Birdie Bean. Using organic coffee beans sourced from Pu’er, Yunnan, the brand combines local specialty ingredients to uphold its commitment to environmental sustainability and provide guests with diverse experiences. The first Birdie Bean coffee shop was opened at voco Suites Shanghai Hongqiao CBD and was unveiled at the 9th Shanghai Lujiazui Coffee Festival from October 23 – 27. voco Hotels aims to innovate on its offerings for its customers, strengthening the brand’s commitment to a sustainable lifestyle and giving coffee lovers a new space to enjoy their travels.
