Hotel management agreements (HMAs) are increasing in duration and while management fees have decreased in the past five years, sales and marketing fees have increased across Asia Pacific. The major findings of the Hotel Management Contract Survey 2024, commissioned and published jointly by JLL (NYSE: JLL) and Baker McKenzie, show that the initial term of HMAs increased by four years on average since 2005 to reach 17.4 years in 2024, however regional operators generally have a shorter term and an appetite for more flexibility.
