Luxury: the brand premium pays, but not at any price

Summer 2025 reinforced the observation: domestic middle classes arbitrate every euro and shift toward entry-level or alternative solutions, while international clienteles and higher-income visitors from neighboring countries continue to pay for singularity, rarity, and above all the certainty of a memorable experience, but also one aligned with their standard of...

What’s Next for Hotel Cybersecurity: Emerging Threats to Watch in 2026

Hotels have rapidly transformed into high-tech environments. Smart features like connected lighting, thermostats, locks, and other IoT devices have been part of the guest experience for years now, but fresh innovations continue to change the hotel cybersecurity landscape. Mobile check-in, digital room keys, and AI-powered services are becoming standard, and...