Loyalty Programs: Who’s Really Winning?

I have a love-hate relationship with loyalty programs. Actually, scratch that. Mostly hate. Having sat on the franchisee side of the table, I know first-hand that these programs don’t benefit the hotel. They don’t benefit the traveler either. They benefit the brand. Full stop.

Barcelona Hotel Market Spotlight YE May 2025

The sample of branded full-service hotels in Barcelona recorded an increase in profit during the 12-month period ending in May 2025. The GOP per available room (GOP PAR) rose by 8.6%, driven by a 5.6% revenue increase and despite rising expenses (+3.3%).