How Much Should Hoteliers Be Spending on Marketing?

With the 2026 budgeting season around the corner, the question of marketing investment has once again become front and centre. In a recent Hospitality Net Viewpoint, Max Starkov set the stage by highlighting a striking imbalance: while U.S. hotels typically spend less than 2.5% of room revenue on marketing (including...

Launching Its Visionary Hotel Jobs Program INNclusivity Brings Opportunity to Intellectually Diverse Adults: Major Benefits to Partner Hotels

ORLANDO - INNclusivity, a visionary, innovative approach to hotel training and hiring, is transforming the lives of adults with developmental disabilities and providing exceptional benefits to participating hotels. A rapidly expanding non-profit organization, unique to the hospitality industry, INNclusivity provides this often-neglected group with opportunities that offer gainful employment, newfound...

Soho House & Co Inc. Signs Definitive Take-Private Agreement

Soho House & Co Inc. (NYSE: SHCO) (“SHCO”, “Company”, “we” or “our"), the global membership platform that connects a vibrant, diverse, and international group of members, today announced that it has entered into definitive agreements pursuant to which an investor group led by MCR and its Chairman and CEO Tyler...

Hotel Passport Scans on the Dark Web? Why the Garante’s Alert Matters—and How Hotels Reduce Risk

The Italian data protection authority (Garante) recently warned that several hotel IT systems were breached and high-resolution scans of passports and ID cards were stolen. Even when properties act quickly, these incidents highlight a structural problem in hospitality: front desks routinely create and store copies of the most sensitive identifiers...