The island of Fuerteventura, a UNESCO Biosphere Reserve, welcomes a new chapter in luxury travel with the opening of Paradisus Fuerteventura this summer. Located on the iconic Sotavento Beach, the resort debuts as the first high-end, all-inclusive hotel on the island, offering a unique blend of transformative experiences and immersive...
HSMAI’s 2025 Commercial Strategy Conference Draws Record-Breaking Attendance and Accelerates Commercial Integration Across Hospitality Sectors
The Hospitality Sales and Marketing Association International (HSMAI) successfully concluded its second Commercial Strategy Conference, which took place June 16–18, 2025, at the Indianapolis Convention Center. The event welcomed a record-breaking 950 commercial professionals from across the hospitality industry, underscoring the growing momentum behind the integration of sales, marketing, distribution,...
Adagio Opens New Aparthotel in Stuttgart, Showcasing Its Ambition to Accelerate Its European Development
With the opening of the Adagio Original Stuttgart NeckarPark, its 12th aparthotel in Germany, the European leader in aparthotels continues its European expansion and confirms the strategic importance of its presence in the rapidly expanding "Germany, Austria, Switzerland" market.
Park Hyatt Emerges in South Africa with the Opening of Park Hyatt Johannesburg
Hyatt Hotels Corporation (NYSE: H) today announced the opening of Park Hyatt Johannesburg, marking the luxury brand’s third destination in the African region. Set within the vibrant Rosebank district, celebrated for its cultural richness and urban vitality - Park Hyatt Johannesburg offers a refined, residential-style experience where thoughtful design, immersive...
Soon-to-Open South Palms Resort & Spa Panglao – MGallery Collection to Showcase Local Culture & Nature in Enchanting Bohol
South Palms Resort & Spa Panglao - MGallery Collection will open its doors on 8th August 2025, introducing a new era of luxury hospitality and local storytelling to Bohol, the biologically diverse and heritage-rich island province in the Philippines. With its blend of tropical scenery, cultural charm, and natural beauty...
Cvent Global Travel Managers Report Reveals 91% Manage Both Business Travel and Meetings
Cvent, an industry-leading meeting, events and hospitality technology provider, unveiled the findings of its 2025 Global Cvent Travel Managers Report, offering comprehensive insight into how sourcing, budgets and business travel priorities are evolving worldwide.
From Me to We: Why Hospitality Leadership Needs a New Social Compass
Not long ago, I sat at a quiet café and watched a waiter manage a few tables alone. He moved quickly, politely, with just enough energy to keep up, but no one looked him in the eye. No one said thank you. Not once. No recognition. Just tasks to complete.
La Chambre du Marais reached 51x ROAS with Google PMax for travel goals
As part of its partnership with Cendyn, La Chambre du Marais launched Google Performance Max for travel goals (PMTG) campaigns through the Cendyn Digital Marketing Platform (DMP), with the strategic objective of generating high-quality conversions while maximizing return on ad spend (ROAS).
Superbude grew direct bookings by 101% with Cendyn DMP
THE CHALLENGE Superbude previously faced challenges in managing metasearch campaigns across multiple platforms, including Google Hotel Ads, Tripadvisor, and Trivago. Their campaign management process was complex, time-consuming, and yielded a lower ROI than they achieve today. The key obstacles were a lack of transparency in campaign performance and the absence...
Meta Collection Ads reporting: Landing Page View (LVP) changes explained
Starting in June 2025, Meta (Facebook) will implement a change in reporting that may affect how advertisers view the performance of Collection Ads using Instant Experiences. This update could decrease the reported Landing Page Views (LPVs), but it’s important to note that this does not indicate a decline in actual...