As the Dallas-Fort Worth hospitality landscape undergoes a new wave of transformation, The Highland Dallas has reemerged with a dramatic renovation that honors its roots while carving a bold, design-forward future. This highly anticipated refresh — led by acclaimed and award winning interior design firm BAMO, Inc. — reintroduces the...
JW Marriott Scottsdale Camelback Inn Resort & Spa Announces $24M Transformation of the Spa at Camelback Inn
JW Marriott Scottsdale Camelback Inn Resort & Spa is pleased to announce a $24 million transformation of The Spa at Camelback Inn that will redefine the resort’s luxury well-being experience in Paradise Valley, Ariz. As one of Arizona’s most renowned wellness destinations and original full-service resort spas, the reimagined Spa...
Pendry Hotels & Resorts Announces Groundbreaking of Pendry Nashville and Pendry Residences Nashville
Pendry Hotels & Resorts, in partnership with SomeraRoad, a Nashville and New York based real estate investment and development firm, and Trestle Studio, announced today that it has officially broken ground on the highly anticipated Pendry Nashville and Pendry Residences Nashville in the heart of the city’s vibrant Paseo South...
How Strand Palace revolutionized their marketing strategy with unified guest data
Nestled in the vibrant heart of London, Stand Palace, part of L+R Hotels, is a historic landmark that has welcomed travellers since 1909. Moments from landmarks like Trafalgar Square and the lively atmosphere of Covent Garden, this 788-room hotel seamlessly blends modern comforts with traditional British charm. The hotel provides...
Rod Clough Achieves Prestigious MRICS Designation, Strengthening HVS Americas’ Leadership in Global Hospitality Consulting
HVS is proud to announce that our President of the Americas, Rod Clough, MAI, MRICS, has earned the prestigious Member of the Royal Institution of Chartered Surveyors (MRICS) designation. The MRICS designation is a highly respected global standard of professionalism and excellence, indicating competence and credibility in various real estate...
HVS U.S. Hotel Development Cost Survey 2025
In 2025, the national lodging market has continued to demonstrate resilient performance, maintaining strong average daily rate (ADR) and revenue per available room (RevPAR) metrics despite flat occupancy growth. Compared to 2023 and 2024, ADR and RevPAR have remained near record levels, driven by solid group and business travel in...
The Five Stages of Rate Parity Acceptance
Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels. Even as I write this, there are...
Research and Education: a Connection to Ever-Evolving Expertise and Experience
The skills that each manager and leader need to be successful in hospitality are a combination of operations management, traditional business functions, and specialty topics. The connection between industry experience and sustainable education practices has become increasingly important. Is there a way to best prepare managers for the diversity of...
OTAs aren’t stealing your guests. You’re giving them away.
A hotel general manager is scanning her monthly report, once again feeling growing frustration about the rising number of OTA guest bookings her properties are experiencing - and the fees that came with them. Direct bookings were down last month and OTA commissions were higher than ever, leaving her feeling...
GEO vs SEO for Hotels: 10 Comparisons
Key Takeaway: Your GEO should build on top of your SEO strategy.