How Hotels Can Win at eCommerce & Drive Direct Bookings

Independent hotels have a competitive edge in their DNA – offering rare, remarkable experiences that guests want to talk about, post about, and relive. According to Expedia Group’s Unpack ’24 report, more than 90% of travelers say the vibe of a hotel is important when booking. Additionally, 67% of travelers...

EHL Innovation Rewind: Ásta Kristín Sigurjónsdóttir & Milena S. Nikolova on Rethinking Tech, Travel Behavior, and Community-Centered Success

At the EHL Open Innovation Summit, we had the opportunity to speak with Ásta Kristín Sigurjónsdóttir, CEO of the Iceland Tourism Cluster, and Milena S. Nikolova, Ph.D., Chief Behavior Officer and Co-founder of BehaviorSMART. Our conversation explored how artificial intelligence might transform the way we plan and experience travel, how...

Bridging Workforce Gaps in Hospitality

The hospitality industry is at a crossroads. A growing labor shortage, shifting workforce expectations, and changing perceptions of hospitality careers have created challenges in attracting and retaining talent. Many workers face barriers to career advancement, including financial limitations, educational barriers, and limited access to professional development opportunities.