Month: April 2025

UN Tourism and the Ministry of the Economy and Innovation of Lithuania have agreed on a shared vision for tourism development in the country for the period 2025–2027. In addition to accelerating digital transformation, innovation and investments in the sector, the strengthened partnership will also focus on governance and destination...

Generation Z is making headlines as it replaces millennials as the youngest generation in the workforce and introduces its own perspectives and approaches to work life. According to the United States Department of Labor, Gen Z accounts for almost one-fifth (18%) of the labor force, surpassing baby boomers. That number...

There have been a lot headlines that traditional search is dead due to the rise of AI Search via the generative AI platforms ChatGPT, Claude, Perplexity, etc. Some experts herald the end of Google’s monopoly on search and claim that traditional search marketing is becoming obsolete.

The hospitality industry is at a crossroads. As hotels grapple with rising operational costs and intensified competition from Online Travel Agencies (OTAs), the need to strengthen direct booking channels has never been more pressing. According to h2c’s 2024 study, "The Direct Booking Acceleration," the key to thriving in this landscape...

In a landscape as ultra-competitive as the hotel industry – one in which dynamic pricing rules and customers vote with their feet, often basing their decisions on price and perceived value for money – revenue managers’ decision-making must factor in demand.

Wellness tourism is a dynamic and rapidly expanding segment of the global travel industry, reshaping how individuals approach travel by prioritizing self-care, personal enrichment, and transformative experiences. According to the Global Wellness Institute, this sector, defined as “travel associated with the pursuit of maintaining or enhancing one’s personal well-being,” is...

BPN Solutions, one of the fastest-growing all-in-one hotel technology operation software providers, and HandiGo, a cutting-edge guest engagement platform

Welcome to the Future of Hotel Streaming: Nonius TV+ with Built-in Google Cast – No Extra Hardware. No Hassle. Just Seamless and Secure Streaming for Your Guests.

Serko Ltd., a leader in online travel for business, and Sabre Corporation, a leading global travel technology company, today announced the release of the 2025

VisitEngland has today, published the latest edition of its Pink Book outlining regulatory requirements for accommodation providers and attractions in England.