10 Ways Hotels Can Increase Direct Bookings in 2025

The way hotels sell their rooms has come a long way. From basic reservation systems to sophisticated guest preference tracking, to the rise of OTAs, and the subsequent shift towards a ‘direct-first’ mindset amongst independent hoteliers, the industry has continuously evolved to keep up with technology and ever-changing consumer trends....

Global Travel & Tourism is Strong Despite Economic Headwinds

Against a backdrop of economic uncertainty, the World Travel & Tourism Council’s (WTTC) latest research shows that global Travel & Tourism is projected to grow strongly this year, reaffirming its role as cornerstone to major world economies, as travellers are expected to spend more than ever before.

Marketing Sustainability To Attract Green-Minded Tourists

Sustainable travel is not a trend that will fade. It is shaping how people choose where to stay, how they get there, and what they do once they arrive. More travelers, especially younger generations, want their trips to have a positive impact. They are paying attention to how destinations manage...