Hospitality America Building its Dream Leadership Team

GREENVILLE, S.C., February 27, 2025 — With a people-first philosophy and a culture that inspires loyalty, Hospitality America is strategically selecting its leadership team to support growth, build market share, and stand out in some highly competitive markets. The Element by Westin Charleston Airport, Embassy Suites Greenville Downtown Riverplace, Hampton...

Users Boast that Maestro PMS is ‘Robust Yet Simple To Use’; Dispels Myth That Feature-Rich Hotel Technology May Be Too Complex To Navigate

MARKHAM, ONTARIO, February 27, 2025 — Today’s hoteliers are often concerned that usability, flexibility, and simplicity are sacrificed in the push to adopt new technology or adapt to changing market pressures and guests’ demands. However, users of Maestro PMS, the leader in All-In-One cloud hosted, private cloud and on-premises property-management...

Flywire Acquires Sertifi to Accelerate Travel Business

Flywire Corporation (Flywire) (Nasdaq: FLYW) a global payments enablement and software company, announced that it has acquired Sertifi, a vertical software and payments platform digitizing hospitality-specific workflows and associated payments. The acquisition is expected to build on Flywire’s existing Travel payments business by adding a new product category that has...

Apple iOS 18’s email revolution: What marketers need to know

The email marketing landscape is undergoing a seismic shift with Apple’s iOS 18 update. If you’re a marketer, your carefully crafted email strategies will face new challenges – and opportunities. Let’s dive into three game-changing features that will reshape how your guests interact with your emails.

May the Farce Be With You

The title may be a bit misleading. You don’t want to be a victim of a farce. You want to experience a positive force. Before I go further, let’s give a shout-out to one of our Shepard Letter subscribers, Joe Emmet of Empire Marketing, who suggested the title, which activated...