Marketers, stop thinking and start looking

Most marketers start by thinking—throwing around ideas, holding brainstorming sessions, and filling up whiteboards. It’s fun, it is what creatives are known for. But truly effective strategies begin with looking: studying analytics, speaking to customers, and seeing the actual situation on the ground. And because strategy is a greek military...

Lodging Interactive GuestCONNECT: a Unified Approach to Enhance Guest Engagement Across Digital Touchpoints

Lodging Interactive, an award-winning digital marketing, social media, and guest review engagement agency exclusively serving the hospitality industry, today announced the launch of GuestCONNECTSM, a flexible, subscription-based suite of services that includes a hotel website, social media marketing, and white-glove guest review response services designed exclusively for hotels and resorts....

Marriott Hotels Launches “Wonderful Hospitality For Your Heartfelt Smile” Campaign in Greater China

Marriott Hotels, part of Marriott Bonvoy’s global portfolio of more than 30 extraordinary hotel brands, recently launched the "Wonderful Hospitality For Your Heartfelt Smile" brand campaign in Greater China. The campaign kicks off with five engaging videos starring popular Chinese comedians Yan Peilun, Zhang Youwei, Liu Yang, and Zhu Meiji,...