STR Weekly Insights: 5-11 January 2025

U.S. hotel revenue per available room (RevPAR) hit the skids in the week ending 11 January 2025, falling 13.2% year over year after a 14.9% gain in the week prior. Declines were seen in both occupancy and average daily rate (ADR), which can be attributed to a holiday hangover. Unlike...

Switzerland Tourism Decline: Causes, Future Outlook and Strategic Solutions

The International Tourism in Switzerland Conference, hosted by EHL Hospitality Business School on November 22, 2024, addressed the significant decline in Switzerland’s ranking as a tourist destination—from 5th in 1950 to 28th in 2022. The conference aimed to understand the reasons behind this change, explore future evolutions and develop strategies...

Hampton by Hilton Celebrates Sweet 16 as No. 1 Hotel Franchise in Entrepreneur Magazine’s Annual Franchise 500®

Hilton (NYSE: HLT) announced today that Hampton by Hilton retained the No. 1 spot in the Lodging category of Entrepreneur Magazine’s Franchise 500® for the 16th consecutive year. This record-extending achievement reinforces the global powerhouse brand’s status as the most recognized and trusted hotel franchise in the industry.