The Hospitality Sales and Marketing Association International (HSMAI) is now accepting entries for the 2025 Adrian Awards which celebrates excellence in hospitality and travel marketing. This year’s theme, The Exceptional Experience, is a tribute to the powerful, personal, and transformative moments travel marketing creates, from captivating campaigns and strategic storytelling to purpose-driven initiatives and bold innovation. Winners will be honored at the HSMAI Adrian Awards Celebration February 18, 2026, in New York City.
