The AC Hotel Sacramento, designed by AXIS Architecture + Design, welcomes guests

AXIS Architecture + Design, the noted and award-winning West Coast hospitality design, hotel renovation, multi-family residential design, and affordable housing architectural design firm, is pleased to announce the completion of their latest new-build hospitality design project: the AC Hotel Sacramento. Following its soft-opening this summer, the property recently officially started...

Game Theory in Luxury Hospitality Marketing: The Strategic Edge

In the competitive world of luxury hospitality, standing out isn’t just about offering opulence—it’s about strategy. Enter game theory, a branch of mathematics that studies strategic interactions where the outcome for each participant depends on the actions of others. Traditionally used in economics and military strategy, game theory offers intriguing...