The European hotel investment market in 2024 sent a clear message: prime, luxury hotel assets remain not only resilient but increasingly in demand. With €10.95 billion transacted across 137 deals, the year underscored an undeniable reality—high-end hospitality investments continue to flourish, even amid shifting market dynamics. From iconic five-star resorts to exclusive four-star properties, demand for premium assets is fuelling exceptional transaction volumes, as investors compete to secure the most valuable properties in Europe’s leading destinations.
