Asia-Pacific’s international travelers are entering a new phase of divergence. According to new research from MMGY, outbound travel from the region is accelerating, but not in a uniform way. Based on an inaugural multimarket study of more than 4,000 outbound travelers across five key countries, Portrait of Asia-Pacific International Travelers™ examines how consumers are planning, booking and prioritizing international travel over the next three years. The findings reveal a region defined not by a single growth story but by sharply different motivations that will shape tourism demand in 2026 and beyond.
