A new study from AAA and Bread Financial® finds that travel in 2026 will be driven by moments that matter. 61% of Americans plan to travel in 2026, and among those travelers, more than three-quarters (76%) say their trips will be planned around important life milestones such as birthdays, weddings, anniversaries, and other celebrations. Gen Z and Millennials are leading this shift, approaching these trips with greater intention as they balance showing up for life’s biggest moments with thoughtful planning and financial confidence.
